摘要
对于国内汽车行业来说,2002年是与“WTO”全面拥抱的第一年。也许,从一开始,就预示着今年将是不平凡的一年。一连串让人心跳的降价行动和眼花缭乱的资本运营动作,大有山雨欲来之势。而为轿车企业变阵助威的广告活动,在2002年初,润物细无声地发生了巨变,犹如火箭似地往上飚升。
In the latest automobile business competition,every AD activity shows its very energy. Although automobile companies'fate is not decided by the quantity of their ADs,as an important part of marketing,AD's influenle in the competition should not be underestimated.
