哈尔滨市零售业发展影响因素分析

Factor Analysis on Effecting Harbin Retail Business Development

在五百强之首沃尔玛集团已在哈尔滨市开店的背景下,哈尔滨的零售业发展进入一个新的历史时期,本文分析了影响哈尔滨市零售业发展的居民收入、企业规模、零售商业布局、价格竞争问题、交通条件、居民生活方式、信息技术发展水平等因素,为正确制定哈尔滨市零售业发展战略提供决策依据。

As long as WALMART SUPERCENTER, the No 1 of World 500 top enterprises, opened for business in Harbin, Harbin retail business development has been entering into a new stage. This article analyzes main factors that directly effect such a development including income, enterprise scale, pattern of retail business, problem of price competition, communication condition, life style of inhabitant, the developing level of information techology in order to provide basis for making correct strategic policy for the development of Harbin retail business.