摘要
在市场日益国际化,竞争日益激烈的今天,任何一种产品或服务一经推向市场,就意味着要面临激烈的市场竞争,在竞争中能否处于优势地位、获得消费者的认同,取决于其品牌能否在消费者心目中树立良好的形象。品牌原本是用来识别某个或某些销售者的商品的标记、符号和设计,或者是他们的组合。
Large enterprises and conglomerates must have [their own advantages and competitive edge. They must set up their own enterprise image, core products, famous brand names, technological patents and independent market shares.
出处
《中国远洋航务》
2002年第3期58-60,5,共4页
China Ocean Shipping Monthly
