e时代的网络营销

E-Marketing in the E-Age

本文通过对21世纪营销的新时代、新环境、新手段的探讨,呼吁国内的广告人在探索网络营销的新理论中,始终坚持“以人为本”的基本思想,找到一条为企业和商家提供低投入,高收益的网络营销的方法与途径,使我们的企业在加入WTO后立于竞争的不败之地。

This article explores new means, new environments and new age of marketing in the 21st century. It calls on advertisers who are studing new e-marketing theory to stick to humanism while trying to find ways to furnish traders and enterprises with e-marketing of low investment and high profit, thus improving the competitiveness of our enterprises after the entry of WTO.