影响中国群众体育产业发展的因素分析

An analysis of the factors affecting the physical education industry development in the Chinese masses

利用《中国群众体育现状调查与研究》课题组对全国 9省市体委和 80 0 0户居民调查的统计数据 ,探讨了影响中国群众体育产业的基本因素 .主要是 :中国经济发展总体水平不高 ;群众的消费水平不高与消费习惯偏于保守 ;传统体育管理政策偏执竞技体育和传统福利体育制度 ;中国习惯于群众体育组织化方式 ;对群众体育经济价值的认识局限 ;计划经济体制下形成的等、靠。

Based on the statistical data collected in nine provincial physical education committees and eight hundred residents all over the country by the “Investigation and Research on the Current Situation of the Chinese Masses Physical Education” research group, an investigation was conducted on the basic factors affecting the physical education industry of the Chinese masses. These factors are mainly: an overall low level of the Chinese economic development, a comparatively low level of consumption habits, the traditional physical education management policy which is biased towards competitive physical education and traditional welfare physical education system, the organizational form of the Chinese masses physical education, a limited level of understanding of the economic value of the masses physical education, the old ideas of “wait for, depend on, ask for and so on” formed under the planned economic system.