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6Valarie A.Zeithaml,A.Parasuraman,Arvind Malhotra.Service Quality Delivery Through Web Sites:A Critical Review of Extant Knowledge.Journal of the Academy of Marketing Science,2002;(30).
7Ariely.Controlling the Information Flow:Effects on Consumers' Decision Making and Preference.Journal of Consumer Research,2000;(27).
8Mulvenna,Anaud,Buchner.Personalization on the Net Using Web Mining.Communications of the ACM43.
