刍议大众体育健身市场

. A Suggestion on the Market of People's Physical Fitness

我国大众体育健身，在市场商业化的运作过程中对象的显贵性，消费的超前性、奢侈性，使大众体育健身市场所指对的全民健康和精神文明的建设，形成了某种非美状态的不平衡、不和谐。本文在表述我国社会主义初级阶段现状与特征的基础上，提出了我国大众体育健身场所作为卖方市场，应时刻注视大众工薪群体可以接受的健身消费程度以及立足现实，把体育健身市场的社会目标定在为建设我国现代化强国而造就人、美化人的境界上。

In the operating process of market business, the target's showing off, consumption beyond their expenses and luxuries in people's physical fitness compaigh make its market which refers tothe construction to national health and spiritual civilization develop into a kind of unbeautiful, unbalanced and not harmonious state. The article puts forward that the place of our people's physical fitness as the market of seller based on the condition and characteristic of the early stage of socialism, should pay attention to the consumptive degree accepted the salaried classes and social reality, and that our social goal of the market is to bring up people and beautify people for our modern, powerful socialist country.