摘要
介绍了企业形象识别系统(CI)的构成要素,企业及时导入企业识别系统的重要性,并建议企业导入CI之前一定要进行形象系统的现状调查.
The competition among enterprises is important. That the enterprise must be researched before its developing period of enterprise civilization is adviced in the article.
出处
《陕西科技大学学报(自然科学版)》
1999年第1期78-80,共3页
Journal of Shaanxi University of Science & Technology
关键词
企业形象识别
企业文化
形象调查
enterprise image,comprehensive strength,enterprise civilization,image survey