摘要
论述了名牌战略与企业文化之间的关系，指出名牌建设与企业文化建设相互依存，针对名牌战略的实施提出了企业文化建设的具体措施．
The paper analyses the relation between famous brand strategy and the construction of enterprise culture, points out famous brand construction relaying on the contruction of enterprise culture.At the end,this paper puts forward some measurement on the construction of enterprise culture toward famous brand strategy.
出处
《陕西科技大学学报（自然科学版）》
1999年第1期132-134,共3页
Journal of Shaanxi University of Science & Technology
