从广告语看汉语的纯洁性、规范性

On the Purity and Standardization of Chinese from Advertise ment Language

本文阐述了广告用语规范的必要性，指出了当前广告用语中的种种毛病，提出了纯洁广告用语的见解。

The thesis intends to discuss the necessity of the standardization of advertisement language,display varieties of existing faultS in the language, and make proposals of the language purification.