市场营销专业英语口语教学初探

Preliminary Exploration on the Teaching of Oral English for Marketing

本文主要针对目前营销专业英语的教学现状及存在的问题,提出几点自己的看法,在教学思想、教学方法、教学手段等方面进行一些改变,从而提高学生的英语口语水平,以适应社会需要。

The writer of this present paper reveals the present situation and existing problems in the teaching of English for marketing,and raises ideas of make some changes in the teaching principle,method and means for the sake of improving students' oral English,which is required by the society.