应用型“一精多能”营销人才培养模式初探

Preliminary Research into the Mode of Developing Practical Marketing Personnel Expert at One Aspect and Good at Many

应用型营销人才应"一精多能",培养这类人才模式应在课堂教学、专业实践和第二课堂等方面策划。

In the training of practical marketing personnel expert at one aspect and good at many, an elaborate plan is needed in classroom teaching,major course practice and'second classroom'.