老子“水论”哲学思想对当代体育经营管理的启迪

Inspiration of Laozi's Philosophical Thought Of “On Water”to Sports Management Administration

当前体育经济实体在发展过程中出现了追求经济效益同维护体育本质功能的矛盾与冲突。这个矛盾的产生与体育经营管理的方法论、方法的完善密切相关。在分析矛盾的基础上尝试引进老子“水论”哲学思想，试求为解决矛盾、完善体育经营管理的方法探索一条出路。

Contradiction and coercion between the pursusing of economic profit and the maintaining ofsports essential function emerge in the development of sport economy body. The contradiction is inhighly relative with the imperfect methodology and method of management. Based on the analysis ofcontradiction aiming at exploring a way to solve the contradiction and perfect the method of sportsmanagement, Laozi's philosophical thought of 'On Water' is quoted in this paper.