房地产企业发展规模经济初探

An Initial Probe Into The Scale Economy In The Real Estate Enterprise

近年来 ,各地房地产企业发展迅速。一方面 ,随着房地产企业数的增加 ,房地产市场出现了相互牵制、相互排斥的无序竞争局面 ;另一方面 ,全国房地产市场经过近年的发展已经趋于成熟。房地产企业发展规模经济成为必然。发展规模经济可通过对外投资、兼并、收购等资本运营方式来实现。

The real estate enterprise in every region has been developing rapidly. On one hand, with the increasing number of the real estate enterprisesin a disordered competition, that they contain and repell each other, appeares in the real estate market. On the other hand, the real estate market throughout the country is on the way to maturity after recent years' development. It is inevitable that Scale economy will develop in the real estate enterprise. The development of the scale economy can be fulfilled through certain ways of capital management such as foreign investment, merging and purchasing.