纺织化学的全球化产品和市场策略

Global Product and Marketing Stretegy for Textile Chemistry

对于全球化和德国的定位问题进行了一段时间讨论,关于德国定位有不同观点.本文阈述了作为纺织链的供应商DyStar公司对此情况的评价和导向.在这方面就四个主题作了探讨:艰难的市场运行环境,公司最初的全球步骤,在德国的承诺.最后,解释了从中得出的一些结论.

The themes of globalisation and location Germany have been subjected to controversial public discussion for some time, with differing opinions about location Germany. This paper illustrates how DyStar, as a supplier to the textile chain and leads the way. Four themes are examined in this respect: the difficult market environment in which all operate, the global initial steps of the company, and its commitment in Germany. Finally, the conclusions drawn from this are explained.