摘要
通过对宁波市食品工业现状的实地调查分析，指出了宁波市食品工业发展现状的不足之处．认为，加强企业管理和改革，全面导入CI思想，树立品牌意识，正确运用4PS组合，尽快形成全市食品批发市场营销网络，是宁波市食品工业发展的必由之路．
Biased on on-the-spot investigation, this paper points out the existing shortcomings of development of food industry in Ningbo. The authors believe that it is necessary to strengthen the management & reform of food factories, introduce the CI plan in an all-round way, improve the consciousness of famous brands, adopt the combination of 4PS properly and set up the wholesales network as soon its possible.
出处
《宁波大学学报（人文科学版）》
1998年第2期109-113,共5页
Journal of Ningbo University：Liberal Arts Edition
关键词
食品工业
现状
对策
food industry, present situation, the countemeasure
