浅谈汽车广告

A TENTATIVE TALK ON ADVERTISEMENTS FORMOTOR VEHICLES

文章通过分析成功的汽车广告的诉求主题、表现策略，指出：抓住时代需求，消费者心理需求，有的放矢的决定诉求主题和表现策略才是广告的成功之道。

Through analysing the theme and expression of advertisements for motor vehicles,this paper points out that the success of advertisements is to meet the needs of the society and consumers, and define the theme and expression strategy according to a definite objective.