罗姆公司的启示——谈中小企业夹缝创市

Inspiration of Luomu Company- - SME Penetrates Markets

９９６年２月，日本经济新闻社公布了“优良企业”调查结果，夺魁的竞是一家鲜为人知的企业———罗姆公司。罗姆公司夺魁的原因不在其它，而在其独特的经营策略；做大企业不想做的，即专挑大企业不想做的产品以更快的、更低的成本做出来。透过罗姆公司的经营策略，我们可...

Abstract In February 1996, Japan's economic news agency Jiji published the results of a survey of 'Excellent Enterprises''. The winner was an unknown enterprise- - Luomu Company. The reason lay in its unique operational policy in specially producing with fastest speed and lowest cost the goods that large companies don't want to produce.The company's operational strategy shows that the key to success lies in recognizing itself as a SME and avoiding competition with large enterprises.Consumer needs permeate all aspects and all levels. Large enterprises cannot monopolize all of the market, but can only meet the majority of consumer needs by their own features and advantages. The remainder is still a large market for small and medium enterprises to meet, creating a vast space for their survival and development.