消费品农村市场之开拓

Consumer Market and Its Expansion in the Rural Area

论述在城镇消费品市场需求平稳、旺滞并存情况下，开拓农村市场的必要性、可能性、重要性以及怎样从宏观环境、微观角度为开拓农村市场创造有利条件．

This paper analyses the present situation of our consumer market and points outthe possibility the necessity and the signifance in expanding the rural market. This expansioncan be accomplished by improving the macro and micro economic environment of the ruralmarket when the consumer market in cities level off.