基于市场差价成本法的石化企业市场营销管理

Marketing Management of Petrochemical Enterprise Based on the Method of Market Price Difference Cost

石化企业长期受国家计划经济的制约，传统的经营管理方法已不适应当前市场的变化．分析了石化企业面临的经营环境和困难，提出了一种基于市场差价成本法的营销管理方法。

Petrochemical enterprises in China have been restricted by the planned economy for a long time. Traditional management can't adapt to the present change of market. The article analyzes the operating environment and difficulities that petrochemical enterprises face, and puts forward a new method of marketing management based on market price difference cost. The principle and application of the method is also discussed