CIS,企业形象塑造战略

The Strategy for Building up the Enterprise′s Image CIS

ＣＩＳ是在市场经济环境中，企业为增强竞争能力、全面塑造自我形象的一种新的战略。本文阐述了ＣＩＳ的涵义、发展历程，并着重分析了我国企业在导入ＣＩＳ时应注意的问题，以及ＣＩＳ导入的方法与程序。

CIS is a new sort of strategy for an enterprise to build up its whole image comprehensively in order to increase its competitiveness in the market orientated economy.This paper presents the meaning and the developing procedure of the CIS concept,and makes an analysis of the problems existing in the introduction of CIS in China′s enterprises and the introducing method and procedure of the CIS.