摘要
本文对我国体育市场目前所处的经济背景和社会背景进行了分析。作者认为：尽管我国目前要繁荣体育市场在经济条件和社会条件上尚有诸多欠缺，但是其发展前景是非常美好的。随着我国经济的发展和人民生活水平的提高，以及体育市场法制的健全和我国各项运动水平的提高，体育市场在我国必然会越来越兴旺的．
This paper analysed the economl and social backgrund of the sports market in ourcountry. The author pointed out that the future of sports market is bright even though it is restricted by the present economical and social conditions. With the development of the economyand improement of people's living standards , the establishment of sports laws and increament ofsports level, the sports market of China will be more and properous.
出处
《浙江体育科学》
北大核心
1997年第3期45-48,共4页
Zhejiang Sport Science
关键词
体育市场
经济背景
社会背景
Sports Market, Economic Background, Social Background
