摘要
自己创造自己霞飞点点,秀色年年。"霞飞"无可置疑地占据了国产化妆品的王牌地位,"霞飞"成功了,它的成功之源在于首先创造了一个艺术化了的自我。"霞飞"诞生于乡泽之中,殷红绚烂的太阳,托举着它锦缎般流动飞腾的霞光。从云蒸霞蔚的壮阔佳景中,"霞飞"的创业者接受了造化的馈赠与启示:彩霞是天地间流溢的美,化妆品从事的是美化人们生活的事业;彩霞飞腾,象征着事业蒸蒸日上。"霞飞"的命名诞生了!在商标设计上,"霞飞"两字的首字母"X"、"F",巧妙地构成了独特的蝴蝶形标识,寓含着"霞飞"产品将象美丽的花蝴蝶一样飞进千家万户;蝴蝶飞的形象,与"霞飞"的命名也相吻合;更兼"霞飞"曾是上海商业大街淮海路的旧名,在上海人乃至中国人的心中,并不陌生。从商标名称到商标图形、企业名称,上海霞飞日用化工厂均寄寓于事业如彩霞飞腾般跃跃而飞,形成有机统一整体。有了初步的形象设计,需要将这种形象深入到千家万户,"霞飞"
Shanghai Xiafei Daily Use Chemical In- dustry Plant has two close-layer branch plants and more than ten'Xia Fei'cosmetics production,marketing and training system covering all over our country and the world so as to set up the'Xia Fei'industrial group with comprehensive products,multivarieties, multifunctions,multiregions,multidepart- ments,multi ownership system and even multinations integration diversified business with the famous trademark'Xia Fei'as link and the cosmetics industry as backbone and other industries as make-up such as phar- macy,garment making,shoe making,bridge construction and so on.
