摘要
金银饰品是人类慧心巧手的劳动结晶之一,作为"美"与"富足"的双重象征,它以独特的形式既装饰人的外表,也美化人的心情;可以说,金银饰品是社会生活中古老而又日日弥新的,永远放射着奇光异彩的神妙领域,在那些精美绝伦的金银首饰上,长久地寄托着人们对美好的生活的热爱与依恋。100多年以前,在上海,一家名为"老凤祥"的银楼誉满东南。"老凤祥"的金银饰品以成色足、份量准、款式美观等特点走俏天下,有口皆碑。穿越过100多年的历史烟尘之后,在今天的上海市,"老凤祥"金银饰品的熠熠光辉更加夺人眼目——上海人都说:"要挑选黄金,就选‘老凤祥’产品"。人们现在说的"老凤祥",是指如今雄踞东南亚金银饰品行业之首的上海老凤祥首饰总厂,这家首饰总厂是在从前"老凤祥"基础上长成的一株参天大树,是从"凤巢"里飞出翱翔九天的一只"金凤凰"。现在的上海老凤祥首饰总厂,由原上海远东金银饰品厂与上海环球金银饰品厂合并而成,既拥有"老凤祥"悠久的传统,又具有现代企业的气度。该厂汇集了金银饰品行业的能工巧匠,拥有一支由技艺精湛的高级工艺师和经验丰富的设计师组成的技术队伍;该厂生产的"凤祥牌"首饰和足金摆件工艺品多次荣获东南亚钻石首饰设计比赛中国区最佳设计奖、制作奖、香港地区足金首饰设计比赛优胜奖、钻石首饰设计比赛设计奖和中国工艺美术百花奖创作设计制作一等奖、二等奖;在中国首饰行业质量评比中荣获第1名,并获部优产品与国优金奖——中国工艺美术百花奖金杯奖。"凤祥牌"首饰还曾被评为上海市优质出口商品。该厂现有职工800人,固定资产1200多万元,是目前全国首饰行业中规模较大、历史最悠久的中型企业、国家二级企业。随着社会主义市场经济的发展,该厂在厂长胡新海的主持下,奋力闯出了一条适应市场经济需要的发展之路,他们通过企业联合、扩大生产规模、立足浦东、利用新区优惠政策、扩大出口。
Shanghai Old Fengxiang Ornament GenPlant is comed Shanghai FaEast Gold and Silver Ornament Plant and Shanghai Huang veOrnament Plant,It is a state gade two enterprise.It grew out of the famous Shang hai'Old Fengxiang SilverShop with a history of more than 140 years by far. Shanghai Old Fengxiang Ornament General Rlant took the lead among the same trade in our country with consummate skill and rich experience,Its pros such as ring,necklace,hanging articles,bracelet,earrings handcrafts and so on are well mar keted to the domestic markets and far exported to Honkong,Macao,Aoutheast Asia Japan,Europe,the United States which enjoy relative high reputation.'Feng Xiang' Brand gold and sver ornaments won the design prize of Southeast Asia Damond naments Design Competition and the most excellent design prize in China region.and won the Superior Quality Product by the ministry among the Chinese Ornaments Proes sional Quality Comparison and Evaluation and the Superior Quality Export Commodities in Shanghai for many times.
