摘要
从品牌营销的定义入手,通过广告营销、价格营销的对比阐述了品牌营销的特点,并对IT企业内品牌营销特点进行了分析。
According to the definition and the contrast of advertisement and price marketing, discussion is made on the characteristics of trademark marketing and analyzed IT industries.
出处
《交通科技与经济》
2004年第4期73-74,共2页
Technology & Economy in Areas of Communications
