嬗变:影视艺术的文化特性思考

Transformation: Thoughts on the Cultural Characteristics in the Art of Film and Television

在商品化、市场化日益推进的今天,影视文化以其特有的“亲和力”迅速“笼络”人心,解构并重塑着观众已有的思维理念和价值判断。可时,其自身的角色变得奇特而又模糊,进而升华为自身坐标的多元化,逐渐“陌生化”并背离其原来的轨道定位,并在其运动演变中产生嬗变。这种影视文化的嬗变主要体现在以下三个层面:作为文化本身层面的嬗变,作为商品价值层面的嬗变,作为意识形态层面的嬗变。

With the promotion of commercialization and marketing day by day, the culture of film and television quickly find its way into people's heart with special affinity. It not only rebuilds audience's modes of thinking and judgments of value, but also leads its social position to the diversified direction and diverts from its original track little by little. Thus it produces transformation during its evolutionary course. This kind of transformation in the culture of film and television is renected in following three aspects: transformation in the culture, transformation in the value of product, transformation in the ideology.