摘要
本文论述了学习和探索现代广告英语的必要性,探讨了现代广告英语的用词特色,句法特色,文体形式,修辞辞格.
This paper deals with the necessity of learning and exploring modern advertising English; discusses its features of diction and syntax, types of writing, rhetorical devices.
出处
《石河子大学学报（自然科学版）》
CAS
1991年第2期80-87,共8页
Journal of Shihezi University(Natural Science)
关键词
现代广告英语
特色
文体
修辞
modern advertising English
features
types of writing
rhetorical devices
