从颜色词的喻义谈颜色语的交际作用

From color words metaphors to discuss the communicative function of color language

任何一种语言都承载了丰富的文化内涵。颜色这种环境语是体现丰富多彩世界和人类情感的生动手段。本文从社会语言学角度出发,探讨了颜色词的喻义,指出辨明不同文化背景下的颜色喻义,正确运用颜色产生的生理和心理效应能有效实现颜色环境的交际作用,也利于跨文化交际的顺利进行。

Any language bears a rich cultural connotation. The colour this environmental language is vivid means rich and colorful world and human emotion. In this paper, from the perspective of social linguistics, to discuss the meanings of color words, point out that distinguish different culture background color sense, correctly use physiological and psychological effects of color which can effectively carry out the communicative function of color environment, also conducive to successful cross-cultural communication.