新媒体环境下高校党建工作SWOT分析及策略应对

The SWOT analysis and strategy response of college Party construction work under the new media environment

新媒体具有信息传播快速、广泛,传播信息内容良莠不齐、不完全可信的特点,但由于交互式等特点,使得新媒体受到大学生的广泛喜爱。充分发挥新媒体环境对高校党建的积极影响,从建立高素质的党务工作者队伍,提高广大学生网络道德素质、信息辨别能力等方面入手,提高新媒体环境下高校党建工作成效。

The new media has the characteristic of the dissemination of information is quick and wide, spreading information content is uneven and not completely credible, it’s still popular to college student for its interactiveness. Give full play to the positive impact of new media environment on the Party Construction in colleges, from the establishment of high-quality team of Party workers, improve students’ network moral quality, information discrimination, improve the effect of Party construction in colleges under the new media environment.