浅谈广告语言创新的重要性及途径

Discussion on importance and approach of advertising language innovation

随着现代社会的迅速发展,广告作为一种有效的信息传播方式在社会生活当中应用越来越广泛,而广告在一个行业品牌和商品的推广中也扮演着至关重要的角色,那么如何使广告这种传播方式更加有效的进行下去,广告语言非常重要。

With the rapid development of modern society, advertising as an effective way of spreading information has more and more extensive application in social life, and advertising also plays a crucial role in the promotion of a brand and commodity, then how to make it more effective proceed of advertising communication mode, advertising language is very important.