构建企业发展的社会责任战略——社会公益视角下浅谈企业发展

Construction of the social responsibility strategy of business development -- Development of enterprises from the perspective of social welfare

自20世纪80年代可持续发展的战略思想形成以来,举国上下都在为实现人类社会发展这一伟大研究成果寻求良药妙方。作为社会主体重要组成部分的现代企业更是为了获取更多更久远的经济利益,表现的更加活跃,为使企业得到更快更好的发展方方面面开辟新思路。然而,在寻求可持续发展战略的征途中,企业面对自身应当承担的社会责任却表现得非常冷漠甚至逃而避之,认为责任是企业发展过程中的阻力和负担,更不会意识到积极主动承担社会赋予的责任是企业可持续发展目标得以实现的战略选择。直到进入21世纪后,少数企业管理者才意识到承担社会责任对企业发展的重大战略意义。

Since the nineteen eighties the formation of strategic thought of sustainable development of the whole nation, in order to realize the human society development of the great achievements of seeking medicine nostrum. As a modern enterprise an important part of social main body is in order to gain more long-term economic interests, the more active, in order to enable the enterprise to obtain the development faster and better aspects to open up new ideas. However, in the pursuit of sustainable development strategy in the journey, in the enterprise should bear the social responsibility is very indifferent and even can dodge the responsibility, that is in the process of enterprise development of resistance and the burden, but not aware of actively undertake social given responsibility is the strategic choice for enterprises to achieve the goal of sustainable development. Until well into the twenty-first Century, a minority enterprise managers realize social responsibility for the development of enterprises of great strategic significance.