网络广告的视觉设计与创意策略研究

Research on visual design and creative strategies of network advertisements

随着社会的不断进步,网络已经走进我们的生活,以网络为先导的,多种类型的媒体并存的多媒体时代已经到来。网络广告想要更好为消费群体推销产品,必须提高点击率、提升网络广告效果。一个好的网络广告要有良好的效果,必须去了解市场和体验网络消费生活,掌握网络消费的发展趋势,从而制定相应的策略。在这一背景下,为了提升网络广告的效果,有必要对网络广告中的视觉设计和创意进行探讨。

With the development of society, the network has come into our life, take the network as the forerunner, various types of media with the multimedia era has come. The network advertisement to better promote consumer groups for product, must improve the click-through rate, promote the network advertisement effect. A good network advertisement must have the good effect, must be understand the market and experience network consumption life, grasp the development trend of network consumption, so as to formulate the corresponding strategy. In this context, in order to enhance the effectiveness of online advertising, it is necessary to explore the visual design and creative strategies in network advertising.