彼得·纽马克翻译理论下的广告翻译探究

Research on advertising translation under Peter Newmark's translation theory.

本文以彼得·纽马克的翻译理论为框架和理论基础,研究了广告用语的特点,探讨了具体的翻译方法,实践证明,为了取得最佳的翻译效果,译者不能孤立地使用交际翻译或语义翻译,只有将二者有机结合,才能达到相得益彰的效果。

This paper takes Peter Newmark's translation theory as the framework and theoretical basis, studies the characteristics of advertising language, discusses the specific translation method, the practice has proved, in order to achieve the best effect in translation, the translator can not use the communicative translation and semantic translation in isolation, only the organic combination of the two, can achieve the complementary effect.