媒介仪式是媒介形象建构的重要方式——基于二者内涵的考量

Media ritual is an important mode of media image construction——Based on the consideration of the connotation

媒介形象是一种无形资产,它的建构是媒介组织的一系列行为和媒介具象形象整合的结果。媒介形象需要不断建构和强化,媒介仪式作为一种媒介产品与媒介形象建构联系紧密,本文从二者的内涵出发挖掘它们内在的天然的联系。

The media image is an intangible asset, its construction is a result of integration of series of behavior and media organizations figurative image. The image of the media need keep building and strengthening, media ritual as a kind of media products and media image construction closely, from the connotation of the two to tap their inherent natural relationship.