地域文化对广告创意风格形成的影响

The effect of geographical culture on the creative style of advertising

通过对东西方广告创意风格和表现形式的阐述,探求不同地域文化对广告活动中的创意风格和表现形式的影响,使其产生差异性的原因。创意风格的差异并不是在创意水平的高低而产生的,这是由于地域的差异、文化层次的差异、消费水平差异和历史背景等方面的差异而形成的。

The paper explores many influences of expressions of creative advertising from different geographical and cultural activities, the comparison of expressions through creative advertising between east and west styles.In addition,make a summary to claim reasons for different expressions of creative advertising. Different creative style is not because different creative level, as a result of distinct style and form, which is due to geographical differences, cultural-level differences, differences in consumption levels and historical background, etc.