浅谈企业的市场营销策略

The marketing strategy of enterprises

改革开放以来,我国的经济体制发生了重大变化。原来的计划经济体制被社会主义市场经济体制所替代。企业为了生存就必须受到市场调节的支配,就必须密切关注消费者的需求变化、密切关注市场的最新动态及走向。企业开展市场营销,是企业适应市场变化的一个重要表现。通过市场营销活动的开展,让企业可以主动地扩展市场、适应市场的变化、满足市场需要、同时发现自身的不足,进而让企业可以在市场中占有一席之地。

Since the reform and open policy, great changes have taken place in the economic system of our country. The original planned economy system was replaced by the socialist market economic system. Enterprises must be governed by market regulation in order to survive, we must pay close attention to the latest developments and the change of market demand and consumer. The enterprise marketing, is an important manifestation of enterprises to adapt to market changes. Through the marketing activities, so that enterprises can take the initiative to expand the market, adapt to the market, to meet the needs of the market, at the same time to find its own deficiencies, and then makes the enterprise occupy a space in the market.