不同乡村旅游地游客重游意愿的影响因素实证研究——基于江苏省苏南地区

An Empirical Research on Tourists' Revisit Intention at Different Rural Tourist Destinations: Based on the Survey of Southern Jiangsu

本研究以江苏省苏南地区的不同类型乡村旅游地为研究对象,以Logit模型实证分析不同类型乡村旅游地旅游者的重游意愿及其影响因素。结果显示,乡村旅游地的出游距离、整体环境、住宿选择、受访者年龄、家庭每月稳定收入和重游次数对乡村旅游者的重游意愿有显著影响,并在不同类型的乡村旅游地之间,其影响程度存在差异。

Based on an on-spot survey of the different types of tourist areas in southern rural part of Jiangsu province,this study built a Logit model to make an empirical analysis of tourists' revisit intention and the influencing factors. The results show that tourists' revisit intention is significantly influenced by distance,overall setting,accommodation choice,age,family monthly income,as well as revisit frequency; Furthermore,these factors demonstrate different degrees of effect on different areas.