广告设计在儿童消费群体中的效应分析

Discussions on the Advertising Design’s Effect of Child-Consumer-Group

广告设计在儿童消费群体中的效应,是指广告设计在儿童消费群体中的作用和影响。就广告设计在儿童消费群体中产生的效应而言,有正效应也有负效应。扩大正效应,避免负效应,是儿童广告设计的出发点和落脚点。只有准确把握广告设计的效应,才能实现广告设计的目标和价值。广告设计要扩大正效应避免负效应,就应根据儿童健康的心理、正确的价值观和正确的消费行为形成的需要来设计广告。就应承担起社会责任和义务,加强内部自律和外部监管,按照社会主义核心价值体系的要求,遵守社会主义道德规范,遵守国家法律法规,弘扬先进文化,提高艺术设计水平,关心儿童健康成长,关心社会进步发展。

The advertising design ’ s effect of children consumer group is about the affect that advertising design brings in children group, for good or ill.Advertising design must emphasize advertisement effect .Only hold the advertisement effect accurately can we a-chieve the goals and values of advertising design .To grasp the advertisement effect properly , we must analyze children ’ s consumer psychology , comprehend the characteristic of their psychology , and value the significance of children ’ s consumer psychology .In addi-tion, advertising design must seize advertising psychology accurately , follow the rules of advertising design correctly , and use the men-tal effect of advertising elements felicitously .Since the bright and dark sides are coexisting in advertisements , we should use all the ways we can to enlarge the positivity effect and avoid the negative effect of advertisement in children consumer group .