消费与抵抗:科技浪潮下的苹果迷群体

Consumption and resistance:Apple fans group under the tide of science and technology

选取苹果迷群体作为研究对象,发现苹果迷群体利用苹果产品建构属于他们自己的"领地"并在"领地"里进行生产活动,以此来显示自己的"迷身份"。在科学技术异常发达的当下,苹果迷作为科技消费者创造了先进的生产方式;作为商品消费者,苹果迷与大众文化工业具有"收编"与"反收编"的特殊关系。

This paper selects the current popular 'Apple fans groups' as the research object.It reveals that Apple fans use Apple products to construct their 'territory',carry out production activities in their 'territory',and show their 'fans identities'.Today science and technology is highly developed.As technology consumers,Apple fans have created advanced mode of production;as commodity consumers,they have a special relationship of 'incorporation' and 'anti-incorporation' with the mass culture industry.