摘要
21世纪10年代,国内文学类图书市场出现了许多不同于以往的新现象与新问题,这需要我们对近十年文学类图书编辑出版中的传播要素、操作模式、品牌效应、交流平台进行审慎的分析与研究。在机遇和挑战并存的大环境中,文学类图书策划必须深刻领悟文化产品的生产逻辑,全面掌控市场信息,合理调适出版结构,以努力契合新媒体写作与电纸书阅读趋势,实现经济效益、社会效益的双赢。
Many new phenomena and problems have gradually emerged in the domestic market of literary books in the year 2010.It needs us analyzing and studying its spreading factors,operating modes,brand effects and communication channel.In a modern commercial society,the publishers of literary books have to understand the logic of cultural production and adjust themselves to the publishing market according to the latest information.Thus they can go with the trend of the New-Media-Writing and E-Paper-Books-Reading and eventually achieve the win-win result in the consumer market.
基金
杭州电子科技大学科学研究基金(KYF111506034)
关键词
文学类图书
消费市场
编辑出版
literary books
consumer market
editing and publishing
