摘要
制定良好的发展战略规划是独立学院能够生存与发展的重要课题。通过对独立学院发展现状的研究与分析,论述了独立学院品牌塑造的意义,并提出了独立学院实施品牌战略的构想。
Well-planned strategies play an important role for an independent college in its existence and development.This paper discusses the significance of the brand-name establishment of an independent college and raises some ideas on how to carry out the strategic plan to establish the brand-name for an independent college through some investigation and analysis on its developing situation.
基金
浙江省教育厅科技计划项目(Y200702920)
关键词
独立学院
品牌
品牌塑造
independent college
brand-name
brand-name establishment
