摘要
本文试图以叙事体广告语篇为语料,运用及物性分析方法来解读、透视此类语篇中及物过程类型的选择和分布规律,并指出叙事体语篇体裁和广告社会目的的影响是产生此规律的根本原因,从语言结构层面诠释了广告制作过程中的AIDA原则。
This paper makes an attempt to explore the narrative written advertisements based on the frame of transitivity theory, in which how transitive processes are chosen and what regularity they have to conform to are discussed. And it tries to disclose that the impact from both narrative genre and advertisement social function determines the frequency and categories of transitive processes, illustrating the principles of AIDA in the progress of designing advertisements from the aspect of syntax.
关键词
叙事体广告语篇
及物性分析
及物过程
narrative advertisements
transitive analysis
transitive process
