网络时代证券经纪业务创新及市场营销策略

The Innovation and Marketing Strategy for Stock Management in the Web-times

我国证券市场是一个新兴的市场 ,正处于转型时期 ,在国际化市场化的大背景下 ,创新显得更为重要。本文介绍了证券经纪业务的重要地位 ,阐明了我国证券经纪业务的现状 ,并针对这一现状 。

Stock market is a newly-thriving one in our country.During the period of economic transformation and globalization,innovation seems to be obviously important.This paper introduces the important position of stock management and its current situation in China.Based on this,the author tries to put forth the marketing strategy for the development of stock management during the era of Web-times.