摘要
为进一步做好高职院校的招生宣传工作,通过连续四年对南宁职业技术学院商学院2008～2011级的大一新生进行了问卷调查,并对调查结果进行分析与研究,继而从招生宣传时机、途径、对象及办学实力等方面提出对策,以不断调整宣传方式和宣传内容,提高招生宣传工作的实效性。
To further accomplish enrolment promotion in vocational colleges,the article presents strategies for enrolment promotion in terms of enrolment promotion opportunities,approaches,objects and college running power on the basis of a four-year consecutive questionnaire on the fresh men from 2008 grade to 2011 grade of Business School of Nanning College for Vocational Technology,and then analyzes the investigations findings with a view to adjusting the promotion modes and contents,and improving effectiveness of enrolment promotion in vocational colleges
关键词
高职院校
招生宣传
实效性
问卷调查
vocational colleges
enrolment promotion
effectiveness
questionnaire
