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渠道关系治理研究综述 被引量：3

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摘要 如何治理渠道关系是渠道研究的热点与重点问题之一。通过对相关研究成果的回顾与归纳,文章提出该领域研究存在的两点不足:(1)渠道权力被边缘化;(2)治理目标存在偏失。本文认为权力仍然是重要的关系治理机制,而且关系治理就是为了通过关系发展创造额外的价值。
作者 胡保玲
机构地区 青岛理工大学商学院
出处 《市场营销导刊》 2008年第2期34-38,共5页
关键词 关系治理 渠道权力 关系质量 关系价值
分类号 F274 [经济管理—企业管理]
  • 相关文献

参考文献16

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二级参考文献26

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共引文献116

同被引文献34

  • 1刘人怀,姚作为.关系质量研究述评[J].外国经济与管理,2005,27(1):27-33. 被引量：98
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  • 7Zaheer & Venkatraman ( 1995), " Relational governance as an interorganizational strategy: An empirical test of the role of trust in economic exchange", Strategic Management Journal 16(5) : 373-392.
  • 8Anderson & Narus (1990), " A model of distributor firm and manufacturer firm working partnerships", Journal of Marketing 54( 1 ) : 42- 58.
  • 9Anderson & Weitz(1992), "The use of pledge to build and sustain commitment in distribution channels", Journal of Marketing Research 29 : 18-34.
  • 10Bucklin & Sengupta ( 1993), " Organizing successful co -- marketing alliances", Journal of Marketing 57(2) :32-46.

引证文献3

二级引证文献9

市场营销导刊
2008年 第2期

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