1Cornwell T Bettina,Bjorn Walliser.An international review of sponsorship research. Journal of Advertising . 1998
2Gardner William L,Martinko Mark J.The leader-member attribution process in sponsorship marketing. Academy of Management . 1987
3Otker Ton.Exploitation:the key to sponsorship success. European Respiratory Journal . 1988
4Cornwell T Bettina.Sponsorship-linked marketing development. Sport Marketing Quarterly . 1995
5Bjorn Walliser.An international review of sponsorship research:extension and update. International journal of advertising . 2003
6Dennis M Sandler,David Shani.Olympic sponsorship vs ambush marketing:who gets the gold. Journal of Marketing . 1989
7Emma Jagre,,John J Watson.Sponsorship and congruity theory:a theoretical framework for explaining consumer attitude and recall of event sponsorship. Advance in Consumer Research . 2001
8George E Belch,Michael A Belch.Advertising and promotion. . 2001
9Polonsky Michael,Dennis Sander,Marianne Cascy.Small business and sport sponsorship:the Australian experience. Journal of Promotion Management . 1995
10Hulks Bob.Should the effectiveness of sponsorship be assessed and how. Journal of Advertising . 1980
