国际企业顾客采用网络银行的影响因素研究
摘要
彻底兑现WTO条款中的各项承诺,使中国企业的国际商务活动在海内外市场面对更加激烈的竞争,国际商务活动的空前高涨又带来了银行业的国际业务竞争的加剧。同时,越来越多的企业在进行国际商务交易时直接通过网络银行进行,这就有必要对这些国际企业采用网络银行的因素进行探讨。本研究将以科技接受模型为指导对这一问题进行理论分析和研究。
参考文献14
-
1Igbaria,M,Iivari,J,and Maragahh,H.″Why do individuals use computer technologyk A Finnish case study″. Information and Management . 1995
-
2Karjaluoto,H,Koivumaki,T,&Salo,J.″Individual differences in private banking:Empirical evidence from Finland″. Proceedings of the36th Hawaii International Conference on System Sciences . 2002
-
3Davis,F.D,Bagozzi,R.P,and P.R.Warshaw.″User acceptance of computer technology:a comparison of two theoretical models″. Management Science . 1989
-
4Davis,F.D,and Venkatesh,V.″A critical assessment of potential measurement biases in the technology acceptance model:three experiments″. Internationa l Journal of Human-Computer Studies . 1996
-
5Fishbein,M,and Ajzen,I.Belief,Attitude,Intention,and Behavior:An Introduction to Theory and Research. . 1975
-
6Ajzen,I.″The theory of planned behavior″. Organizational Behavior and Human Decision Processes . 1991
-
7Mathieson,K.″Predicting user intentions:comparing the technology acceptance model with the theory of planned behavior″. Information Systems Re search . 1991
-
8Lee,Won Jun,Tae Ung Kim,and Jay-Young Chung.″User Acceptance of the Mobile Internet,″. . 2003
-
9Karahanna,Elena,Detmar Straub,and Chervany.″Information Technology Adoption Across Time:A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs,″. MIS Quarterly . 1999
-
10Howcroft,B,Hamilton,R,and Hewer,P.″Consumer attitude and the usage and adoption of home-based banking in the United Kingdom″. The Inter national Journal of Bank Marketing . 2002
-
1焦勇兵.网络银行:赢得顾客的新渠道[J].经济纵横,2008(1):73-75.
-
2张云川,张志清.基于TAM的中小企业信息化障碍分析及其外包决策模型[J].科技进步与对策,2006,23(7):121-123. 被引量:2
-
3黄秋萍.H公司应收账款管理经验研究[J].新丝路(下旬),2015(16):70-71.
-
4陈德华,席利宝,唐守廉,陆锋.基于科技接受模型的移动互联网营销策略研究[J].移动通信,2009,33(10):78-82. 被引量:4
-
5孙立坚.“输血型”复苏还需转变成“造血型”增长[J].现代审计与经济,2009(4).
-
6刘锐.企业在国际商务活动中的文化风险管理对策[J].山西财经大学学报,2002,24(S1):47-47.
-
7张晓青,赵越,钟霖.论文化差异对跨国经营理念之影响及对策[J].企业经济,2007,26(12):116-118. 被引量:1
-
8孙霞虹.中国企业从事国际商务的优劣势分析[J].科学之友(中),2010(7):87-88. 被引量:2
-
9白海鹰,沈小瑞.中国企业国际化的利弊分析及对策[J].科技情报开发与经济,2007,17(9):196-197. 被引量:1
-
10董靓玉.公司国际化经营中的跨文化管理研究[J].现代国企研究,2015(6):237-237. 被引量:1