多元中立主导,多样中谋共识——变革时代的主流媒体自我超越之路

To Lead in the Pluralism, to Make Consensus in the Diversity——the Road of Self-transcendence of the Mainstream Media in the Changing Society

上世纪八九十年代之前,我们的媒体绝大部分注意力集中如何做好自己的事情上。这种情况随着中国从封闭走向开放,从展走向崛起而发生了根本变化,这就是主流媒体要努力做到统筹际国内两个大局。与此相适应的是,我们的新闻理论和新闻实践必须与时俱进。对主流媒体来说,所谓"多元中立主导,多样中共识"就是要有辩证思维,引导读者和观众理性地认识问题。新体的发展正改变着舆论生态,最终可能要深刻影响我们党的执政念、执政方式。我们应该把互联网建设和管理问题纳入宣传思想展战略总体规划,作出富有前瞻性的思考和新的制度性安排。

During the 1980s and 1990s, the Chinese media paid most of its attention on how China dealt with its own business. This has been changed in China's opening and rising up. The mainstream media should make efforts to coordinate the international and the domestic. Our journalistic theory and practice must adapt to this reality and keep pace with the times. The so called 'to lead in the pluralism, to make consensus in the diversity' demands us think dialectically and guide the readers and audience to think about questions in a theoretical way. The development of the new media is changing the public opinion atmosphere and will finally exert its influence on the ideas and ways of ruling. It is necessary to take the building and administration of the internet as a part of the whole strategy of the development of propaganda and ideology. Foresighted ideas and innovative institutional arrangement are also important.