基于网络链接分析的对数透视原理的适用性探讨

A Study of the Principle of Logarithmic Perspective based on Links Analysis

本文总结了对数透视原理的起源、定义与基本假设,并着重探讨了对数透视原理在网络环境的适用性。本文假设网络链接的分布服从行业对数透视原理,即企业网站更倾向于施链至同行业的网站。文章实证部分选取16个商业银行作为样本,利用网络爬虫抓取其施链数据。最后,通过分析施链数据,验证了行业对数透视原理在我国商业银行网站链接研究中具有适用性。

The article has summarized the Principle of Logarithmic Perspective from its origin,definition and basic assumptions. Then this article discussed on the Principle of Logarithmic Perspective under Network Environment. The article assumes that the hyperlinks on websites obey the Principle of Logarithmic Perspective,in other words,the website of enterprises prefer to link the websites at the same line of business. The empirical part give a sample of 16 commercial banks and use the website spider to crawl its hyperlink data. At the end,the paper proof the Principle of Logarithmic Perspective is suitable in analyzing commercial banks in China.