论人格标识中的财产利益

On the Property Interest of the Personality Identification

美国法采用公开权模式保护人格标识商品化,德国法则采用统一权利模式。我国立法关于人格标识中财产利益保护相关规定较少,没有明确认可人格权的"利用权"性质及人格权体系中除姓名权、肖像权以外其他权利的财产利益,相关权利保护和实务操作存在较大缺陷。应借鉴德国的人格权保护模式,将人格权的商品化归为人格权的范畴保护,侵害人格标识中财产利益的责任方式以财产损害赔偿为主兼采其他责任方式。

To protect personality mark merchandising,rights of publicity protection mode adapted in US and united right done in Germany,but in our country related laws and regulations are inadequate,stated neither using-right nature of personality right nor property interests of other personalities besides rights to name and portrait,and defect existed in right protection and practice operation.Germany protection mode should be adapted to attribute personality mark merchandising to personality domain and subordinate pecuniary damage to the other manners of bearing tort liability.